Validate projections
Validate revenue projections and stress-test sales forecasts.
Technical and Commercial Due Diligence
Sales and Marketing Due Diligence for Pharma and Medical Device Businesses
PAN India: evaluating market position, customer concentration and the multi-product potential of a manufacturing asset.
Look beyond the facility
Due diligence must look outward as well as inward. A facility may meet high technical standards, yet its commercial value is at risk if it depends on a single distributor, faces product obsolescence or cannot add higher-value product lines.
Suchigo Consulting provides commercial due diligence for pharma and medical device businesses. We support acquirers and investors from India and overseas evaluating businesses across India, combining market research with a manufacturer’s understanding of products and plants. This connects what the facility can make with where those products can be sold.
Coverage
India and target export markets
Assessing domestic demand alongside opportunities across the USA, Europe, South America, Africa, South East Asia, the GCC and CIS countries.
Our review
What we assess
| Area | What we review | What it tells you |
|---|---|---|
| Market research and competitor mapping | Key competitors, their capacities and product ranges, and sales channels including private, institutional and government tenders. | Who the company competes with and how strong its position is. |
| Domestic and international market consumption | Demand and growth trends in India and export markets such as the USA, Europe, South America, Africa, South East Asia, the GCC and CIS countries. | How large the opportunity is and where demand is growing. |
| Strategic market positioning | Product range, pricing resilience, distributor network, customer concentration and brand strength. | Whether the business can hold or grow its market share. |
| Future products using the same facility | Plant layout, utilities, cleanrooms, equipment and licence scope available for new or adjacent products. | How the facility can create additional value without major new capital investment. |
For investors and owners
Understand the value and the risks
An acquisition is a bet on future revenue. Market research and competitor mapping test whether the growth in a business plan is realistic. Our assessment helps you:
Identify concentration risks
Identify customer and distributor concentration risks.
Plan future products
Build a multi-product roadmap for the acquired manufacturing site.
A clear, practical process
How the assessment works
Scope and objectives
We agree the products, markets and questions the assessment needs to answer.
Market and competitor research
We study demand, consumption trends and the competitive landscape in India and target export markets.
Facility review
We visit the site, PAN India, to understand its capabilities and the products it could add.
Report and recommendations
Your management receives a clear report on market position, growth potential and future product opportunities. After the report, Suchigo can advise on next steps, working alongside your team as catalyst and advisor.
Why Suchigo Consulting
Market perspective, grounded in manufacturing
Led by Mr. Sunil Gokhale, with over 43 years of CEO-level experience, our senior experts have led new product development and manufacturing projects across pharmaceutical formulations, APIs and medical devices, with a wide network of industry specialists to draw on.
We understand both the market and the plant, so we can judge which growth opportunities a facility can realistically deliver. We work alongside your team as catalyst and advisor. All assessments are carried out under strict confidentiality.
FAQs
Sales and Marketing Due Diligence FAQs
It is an assessment of a company’s markets, competitors and growth potential before an acquisition or investment. Suchigo Consulting covers market research, competitor mapping, market consumption and strategic positioning.
Yes. Suchigo Consulting assesses domestic consumption in India as well as target export markets, including the USA, Europe, South America, Africa, South East Asia, the GCC and CIS countries.
We review the facility’s layout, utilities, cleanrooms, equipment and approvals to identify products that could be developed and manufactured using the same infrastructure.
Investors and acquirers evaluating pharmaceutical or medical device businesses use it. Owners preparing for a sale, and manufacturers planning new products or export markets, also use it.
Yes. It can be combined with our technology, quality and regulatory, QMS, HR and operational due diligence services for a complete technical and commercial due diligence of the business.
Evaluating a pharma or medical device business?
PAN India pharma and medical device projects. Connected to India? Talk to us. Share your requirement, and we’ll help you understand the market potential of the business you are evaluating.